10 tips for freelance client relations

Q: How can I ensure better client relations as a freelancer?

In this blog you will learn some tips on what it takes to establish and maintain positive client relations while working as a freelancer. I have worked as a freelance photographer, social media coordinator, and graphic designer as a part of my side hustle for the last 5 years. Regardless of what of your freelance work is, client relations must be nurtured and maintained in order to attract more business through positive experiences.

1. Know what you're worth!

It is important to establish an understanding of how valuable you are before getting started on building client relationships as a freelancer. Good freelance work is harder to come by than one might assume so keep that in mind when deciding how much to charge. Your price must reflect your services. Setting your prices too high or too low will eventually become an issue for you since clients will always be your main advertisement tools. If a client feels ripped off it could tarnish your personal brand.

2. Actively listen

When I took my first college level business course a professor told me to bring a pen and note pad to an interview. Take notes and have questions prepared for the interviewee. That applies to your client. When you are meeting with your client it is important to listen, take notes, and have questions prepared. Do not be afraid of thinking out loud once they've had the floor. Some of my best work, specifically design related, came in the midst of conversation with the client. The client could say something that could spark that great idea.

3. your clients idea first

Your client will usually have an idea in mind. Whether it's photography, content management, or label design, you should listen to what they have to say all the way through. Use it as a foundation and build on it. If the idea they have in mind is not a good one, tell them why you think so in a constructive manner and provide a rebuttal as to what you think would be better.

4. Know when you're not right for the job

Sometimes after meeting with the client and discussing what they have in mind you may find yourself in a position where you feel you will not be able to meet the expectation. Whether the money they are willing to pay is not enough for the workload, a positive client relationship could not be made, or what they are asking is just out of your reach, it's okay to professionally walk away from a job. Better not to waste the time of your client if you are not the right match.

5.Set the path

Provide a thought-out plan for your client as soon as possible. Your client must have an idea of when things will be done. The last thing you want is for the client to constantly call/text you asking for updates. It could create lack of trust and it's honestly annoying.

6. Clients are not always right

We have all heard the saying "the customer is always right" but that is a false statement when working as a freelancer. Usually when a client is hiring a freelancer to do something it is because they cannot do it themselves. Sometimes it's because they just do not have the time, but most of the time it's because they do not possess that particular skill. Like I mentioned earlier, run with your clients idea first if they have one. If they do have an idea and you don't see it working, explain why. If they argue with you and the situation becomes uncomfortable you may have to refer back to tip number 4. Of course, since the client is paying you it is okay to run with their idea if it is not something that will tarnish your existing brand. Even if you are not a fan of the idea make sure you gave them all your reasoning as to what was wrong with it. If it goes wrong as you predicted they will trust you more the next round.

7.Keep your clients in the loop

When the project is in the works make sure you update the client regularly. Refer back to the path you set for your client and track your progress. Depending on your freelancing activity it helps to give in-person updates. Whether it is weekly, biweekly, or monthly, doing this step in-person is highly recommended.

8. Take a creative Approach

In todays age everything is rapidly changing. What was hot news last week could be old news this week and some clients may still be stuck in the old ways of doing things. That being said, don't be afraid to pitch an idea that sounds different. After all, that creativity is what they are truly after. That's where the money really is.

9. Don't rush the process

As you continue working with the client keep in mind that the best work usually takes more time. Clients may be hesitant when you tell them how much time you need but the last thing you want to do is tell them you need less time. Even if you know a project will be done on a Friday tell them you can get it to them by morning Monday. You never know what can happen. I have been in a position where my system has completely crashed days before a design assignment and had to purchase a new system and start over.

10. Invite the client to share your work

Clients will be your main source of advertisement. Do right by them and they will do right by you with referrals to others who might be looking for your services. Add them on LinkedIn and post about your time working with them. This exposes your client's business to your followers and vice-versa. This helps maintain a positive client relationship.

Overall, when working with clients it is important to build and maintain a positive relationship. Always remain open and honest because not everything is going to be a perfect fit. Nurturing these relationships even after you have completed your assignment allows that relationship to continue to grow. Doing so will help carry your personal brand to new heights and solidify your positive reputation as a freelancer.